11 Items You Need To Consider For Your Local Business Website

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11 Items You Need To Consider For Your Local Business Website

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Before You Do It Yourself or Hire Someone Make Sure There Is A Well Laid Plan

Ccnsidering these issues before your website gets built can save a lot of time and money and propel your success.

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You Own The Domain Right?

You need to own the domain to the website. You do not want your developer to hold all of the cards. There are plenty of places to register your domain. GoDaddy or Namecheap.com are two options.

What you need to do is register the domain somewhere on your own then give your developer the passwords to create the website. If you ever have a dispute with that developer you still have the ultimate control. So yes this may seem a little complicated to register the domain your self but it is in your best interest.

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Video Series – What To Focus On – Part 1 of 2

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You Also Own The Content Right?

If you are paying to have the content created make sure you do not lose the right to use the content that has been created. I am talking about layout, images, text, everything.

Make sure it is not on some type of proprietary platform that only your vendor controls. That is why I do all my website in WordPress. Which is open source and runs nearly 20% of all website world wide.

Have Unique Content – You Need To Have Unique Content On Your Website.

You can not just go to another business in the same industry in a non competing town and copy their content and paste on your site. Not only is this bad business and unethical but Google will know and you will be penalized.
If you want to check for duplicate content check out http://www.copyscape.com/

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Know Who Is Your Target Customer – Speak To Your Customers

Have an idea of who your target customer is and what problem they are trying to solve and speak to them on their level. Check out this video from Internet Business Mastery – Don’t discount video just because of the name. You can apply the principles to old school local businesses like yours.

If you are a plumber and your target customer is the local homeowner with plumbing issues think about the words they use when they call you to solve their problems, not the words you use when you call the local supply house for parts.

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Make Sure It Is Easy To Add, Update and Change The Content on Your Website

Google wants you to have fresh content. Which means you need to be able to add new content to your website consistently over time. And you need to update the content on your website as it changes.

You can not just set up your website and forget it. Over time your competitors will come along and do a better job than you.

Have the Ability to Add Videos to Your Website

People like to consume content in a variety of ways and videos are a great option. Some people like to read and some people like to watch videos. With a WordPress website adding a video is no more than a simple cut and paste.

As a business owners if you are not into writing long blog posts you could make videos. Assuming you where the plumber you could could pull out your Iphone on a job and record a video discussing the job you just did for a customer, upload to YouTube, embed on your website and you have fresh content.

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Your Site Needs to Be SEO Friendly, That Includes:

  • Title Tags -aka – SEO Title –

    • Title tags should be 65-70 characters in length. It actually is dependent on the pixels width of each character.
    • The title tag describes what the page is about. It also displays in the Search Results when displayed by Google or Bing or Yahoo.
  • Meta Description –

    • Meta Description should be 150-160 characters length. And provides more detail about what the page is about and should be used to encourage the user to select your site as the most relevant source they are searching for. The meta description is also displayed in the Search Results Page.
  • Robots.txt –

    • The Robots.txt file stops or allows search engines from crawling your website. So it is important you have this set up properly.
    • For sites that do not have one it is just good business to have one on your site – Checkout this link for reasons why.
  • Alt Text and Images Named Properly

    • The search engines cannot read images. So you need to tell the search engines what your images are about. You can do this by the name of the image and the alternate text of the image that displays when a computer can not download the image. Or is read to a seeing impaired person. And with the description of the text.
    • All of this is extra work but can have payoffs for your website.

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Make Sure Your Website Is Ready To Fight The Competition

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Dashes vs Underscores

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…Continued SEO Friendly Discussion

  • Proper Page URL -

    • 1st your page url should be named after what the page is about. So if you are are creating a page for your plumbing services in Reading PA your page url should be called
    • http://www.mydomain.com/plumber-reading-pa/
    • You do not want to you # signs and ? and not descriptive characters
    • You want to use – dashes and not underscores. For more information on this topic check out post by Matt Cutt (heading of Google spam team) or the attached video by Google Webmaster Tools titled “Underscores vs. Dashes in URLs“

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Mobile Friendly or Offer Responsive Design – Re-sizes to the Device or Screen Resolution.

With around 50% of users browsing websites on mobile devices you want your website to be mobile ready or offer responsive design.

If you go with a mobile website you will need to maintain two websites which means more cost for your business. With responsive design the website is built to respond and re-size based on the needs of the user.

Know and Focus On Google’s Philosophy

The 1st on the list is “focus on the user and all else will follow” See their philosophy here.

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Video Series – What To Focus On – Part 2 of 2

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Laying A Solid Foundation Now, Gives You A Great Base To Build On Going Forward.

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Making a Page For Each Product or Service Plus Area

For the Plumber serving Reading Pa you need to make a page for each of your service areas. You can not just have a page called “services” or http://www.mydomain.com/serives/.

Then you should go into details with many of those services and create a page for that service.

So in the plumbing page that discusses the services you provide you would talk about how you do toilet repair and drain unclogging and fix leaking faucets and on. You should create pages for those additional topics.

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  • http://www.mydomain.com/toilet-repair-reading-pa/
  • http://www.mydomain.com/clogged-drain-reading-pa/
  • http://www.mydomain.com/leaking-faucet-reading-pa/

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If the plumber wanted to also service Coatesville PA they should make they should make pages called something like

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  • http://www.mydomain.com/plumber-coatesville-pa/

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Proper Internal Linking

You need to have all of your pages linked together and use keyword anchor text.

For example from the page http://www.mydomain.com/plumber-reading-pa/ When you discuss words like “Toilet Repair” link back to the page http://www.mydomain.com/toilet-repair-reading-pa/

And when you are on the page http://www.mydomain.com/toilet-repair-reading-pa/ link back to your main page http://www.mydomain.com/plumber-reading-pa/ using anchor text that is relevant to that page such as “Plumber Reading PA”

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“Did an excellent job on my web site. Very professional job and service. Thanks.”

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“My website is the best marketing money I ever spent. At first I was a little reluctant on the investment. But is was well worth it.”

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We always offer a free consultation and you can decide if we are the right fit for you.

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