Have you ever heard of schema markup or structured data anywhere? Well, it’s the language of search engines. Schema markup is a form of code used to provide clear information to search engines to understand your site content. Adding schema markup to the HTML of your site improves the way the pages of your site are displayed in SERPs by enriching the snippets displayed beneath your page title.
Why implementing schema markup is so important?
There are many reasons why you should have structured data. First of all, search results with schema applied inform users faster. Users are in a position to see information of your site at a glance. This, in turn, helps them to decide whether they should click through or move to another search result.
This info also helps your site to rank better for all types of content. Plus, it increases the visibility of your website in the competitive cyberspace. Once your site gets better visibility in search results, it’s more likely to be found and visited.
The components of schema markup depend on the type of website in question. For example, a logo, phone number, website URL, and social media profiles would be the focal point of the structured data for a company. On the other hand, a headline, author name, featured image, and published date may be the main components of the structured data for a blog. Here is a guide to schema markup.
Benefits of adding schema markup to your site
Almost every web owner applies SEO to get top rankings in search results. However, some sites get higher clicks than others. So what attracts potential customers to click on those sites? The plan answer is structured data.
When you utilize schema markups to categorize phrases and words in your site’s HTML, it assists search engine crawlers to understand and comprehend the content on your web pages. This, in turn, helps your site to stand out in organic search results.
Structured data markup involves the use of rich snippets that actually help to increase your online presence in corresponding SERPs. That helps to improve the click-through-rate (CTR), driving targeted traffic to your site.
Schema markup is an exception way to boost the presence of your local business in Google My Business. By adding rich snippets in a more structured and organized manner, you inform local users to pay a visit to your site, which happens to be your main aim.
Using structured markup will likely get you loads of clicks even if your site isn’t at the top of search engine results. Schema-enhanced snippets will draw more eye balls and lead to a better CTR. For these reasons, adding schema markup to your site’s HTML is highly recommended.