Adding Schema Markup to Your Website

Adding Schema Markup to Your Website

Have you ever heard of schema markup or structured data anywhere? Well, it’s the language of search engines. Schema markup is a form of code used to provide clear information to search engines to understand your site content. Adding schema markup to the HTML of your site improves the way the pages of your site are displayed in SERPs by enriching the snippets displayed beneath your page title.

Why implementing schema markup is so important?

There are many reasons why you should have structured data. First of all, search results with schema applied inform users faster. Users are in a position to see information of your site at a glance. This, in turn, helps them to decide whether they should click through or move to another search result.

This info also helps your site to rank better for all types of content. Plus, it increases the visibility of your website in the competitive cyberspace. Once your site gets better visibility in search results, it’s more likely to be found and visited.

The components of schema markup depend on the type of website in question. For example, a logo, phone number, website URL, and social media profiles would be the focal point of the structured data for a company. On the other hand, a headline, author name, featured image, and published date may be the main components of the structured data for a blog.  Here is a guide to schema markup.

Benefits of adding schema markup to your site

Almost every web owner needs to benefits of SEO to get top rankings in search results. But why do some sites get higher clicks than others? What attracts potential customers to click on those sites? The plan answer is structured data.

When you utilize schema markups to categorize phrases and words in your site’s HTML, it assists search engine crawlers to understand and comprehend the content on your web pages. This, in turn, helps your site to stand out in organic search results.

Structured data markup involves the use of rich snippets that actually help to increase your online presence in corresponding SERPs. That helps to improve the click-through-rate (CTR), driving targeted traffic to your site.

Schema markup is an exception way to boost the presence of your local business in Google My Business. By adding rich snippets in a more structured and organized manner, you inform local users to pay a visit to your site, which happens to be your main aim.

Bottom line

Using structured markup will likely get you loads of clicks even if your site isn’t at the top of search engine results. Schema-enhanced snippets will draw more eye balls and lead to a better CTR. For these reasons, adding schema markup to your site’s HTML is highly recommended.

The Importance of Onpage Optimization

The Importance of Onpage Optimization

The Internet has become the main source of information today. Keywords/phrases are typed in search engines and related search results get displayed. Users click on one of these search results to get information and buy products. If you happen to be a marketer/businessman, you may want to get your site listed on the top of search results. This is where search engine optimization or SEO comes in handy to help out. SEO involves a series of initiatives and activities, both off-page and on-page optimization (activities on your site), to implement in order to achieve high page rankings. Even though the online world has become really competitive, the importance of onpage SEO optimization can’t be ignored.

What is on-page optimization?

It refers to the activities that take place during the development of a site for better ranking. On-page (on-site) optimization includes and encompasses each and every action that could be done directly on your site. All such actions can be controlled by the website owner.

A right set of keywords (search terms typed by users in search engines) within the content, use of keywords in URLs, and usage of descriptive names and tags on media files are some of the important components of on-site optimization. Above all, high-quality content with a highly optimized title tag (with keyword in the title) is paramount to secure better rankings in search results for targeted keywords.

Importance of on-page optimization

SEO is an important aspect of Internet marketing with on-site optimization being the key. On-site SEO includes a series of elements that help to make your site more search engine friendly. In addition to attracting significant traffic, it lets you measure the success rate and performance of your campaign.

Although many other online search marketing methods are available, on-site SEO still rules. Some people say that on-site SEO is outdated. However, the situation is just the opposite. On-page SEO is the most important parameter that determines your site’s success and steer a constant stream of targeted visitors. A site without on-site SEO is like having a hole in the hull of a boat. Such a boat won’t go too far. Similarly, a site without on-site SEO won’t scale online. This is why it’s advised to optimize your site with on-site SEO before making your web pages available on the Internet.

Bottom line

Making a successful venture on the World Wide Web is undoubtedly a chore thanks to cut throat competition online. However, you can surpass the competition by making your site optimized for search engines. A blend of well-optimized on-page SEO along with other online strategies like search engine optimization reviews will definitely yield better results and keep you ahead in the competition.