Okay so you are the manager to the account and you were told by your SEO, or Web Guy/Gal, or Social Media Strategist you should reply to the reviews.
Well you should. Thank those that praise you. Acknowledge those that curse you. And maybe find ways to improve. Checkout Google’s recommendations – “How To Reply To Reviews.”
Dear Manager Of The Account – Start By Logging In To Google
Search for “Places For Business“
Sign in to Google Place For Business
Once you are signed on to your dashboard, select “Reviews”
You can now respond to reviews, edit responses and see who you have and have not responded to