5 Top Tips For Effective Search Engine Optimization in 2020

When it comes to improving your business websites’ online sales figures, positioning well in organic search engine results is vital. This is because traffic from search engine results pages is organic, targeted and easy to convert. So, here are 5 top tips for effective search engine optimization in 2020:

1. Look beyond Google

Although Google is still the most significant player in the search engine industry, you also need to make sure you optimize your website content for Amazon and Apple’s search engines. Conducting Amazon keyword research is particularly important if your business sells products. Furthermore, Apple’s Apps are now driving a lot of traffic to business websites, as many people browse the internet on their mobile devices via apps rather than via a browser with Google search set as the default.

2. Choose quality over quantity

Google’s search algorithm underwent a significant update in 2018 to make it better at detecting websites with quality content and positioning them accordingly in results. The trend towards rewarding quality content is guaranteed to persist in 2020. Quality content is text that is easy to read, unique and up-to-date. Furthermore, Google is now placing more value on long-form content as opposed to short 300-word blog posts. Don’t be afraid to publish 2000+ word articles or guides on your business website to improve SERP rankings. Read more about the SERP’s here: https://en.wikipedia.org/wiki/Search_engine_results_page

3. Speed up your website

One of the essential SEO marketing tips for 2020 is to improve your website speed and uptime. Fortunately, there are lots of free SEO agency tools available that can help you to find out how fast your website loads. Google is penalizing slow loading websites’ SERP rankings, so using a quality web host to host your business website is key to achieving better positions on search result pages.

4. Optimize for voice searches

Voice search is now mainstream. With the increasing popularity of technology lick Alexa, Google Home, and Sir, voice searches now already make up a substantial percentage of total mobile searches. Many industry analysts forecast the percentage to reach 50 percent by 2021. Consequently, optimizing for voice search keywords should form an important part of your SE0 marketing strategy. High volume voice search keywords are generally more colloquial and short. They also often take the form of questions or commands.

5. Use structured data

Structured data is now an important ranking factor. To help search engine crawling bots classify the content on your website and index it appropriately, your site needs to be using a structured data layout. If your site has structured data, it is also more likely to appear in Google’s featured snippets. So, start using lots of tags to label your content and make use of bullets, lists, and tables.

Above are five top tips for developing an effective SEO marketing campaign. However, it’s important to always be looking to the future as the search engine industry is evolving at a rapid rate. By staying up to date with the latest updates to Google’s algorithms and technology, you can continuously outrank your competitors on SERPs for profitable keywords.

Adding Schema Markup to Your Website

Adding Schema Markup to Your Website

Have you ever heard of schema markup or structured data anywhere? Well, it’s the language of search engines. Schema markup is a form of code used to provide clear information to search engines to understand your site content. Adding schema markup to the HTML of your site improves the way the pages of your site are displayed in SERPs by enriching the snippets displayed beneath your page title.

Why implementing schema markup is so important?

There are many reasons why you should have structured data. First of all, search results with schema applied inform users faster. Users are in a position to see information of your site at a glance. This, in turn, helps them to decide whether they should click through or move to another search result.

This info also helps your site to rank better for all types of content. Plus, it increases the visibility of your website in the competitive cyberspace. Once your site gets better visibility in search results, it’s more likely to be found and visited.

The components of schema markup depend on the type of website in question. For example, a logo, phone number, website URL, and social media profiles would be the focal point of the structured data for a company. On the other hand, a headline, author name, featured image, and published date may be the main components of the structured data for a blog.  Here is a guide to schema markup.

Benefits of adding schema markup to your site

Almost every web owner needs to benefits of SEO to get top rankings in search results. But why do some sites get higher clicks than others? What attracts potential customers to click on those sites? The plan answer is structured data.

When you utilize schema markups to categorize phrases and words in your site’s HTML, it assists search engine crawlers to understand and comprehend the content on your web pages. This, in turn, helps your site to stand out in organic search results.

Structured data markup involves the use of rich snippets that actually help to increase your online presence in corresponding SERPs. That helps to improve the click-through-rate (CTR), driving targeted traffic to your site.

Schema markup is an exception way to boost the presence of your local business in Google My Business. By adding rich snippets in a more structured and organized manner, you inform local users to pay a visit to your site, which happens to be your main aim.

Bottom line

Using structured markup will likely get you loads of clicks even if your site isn’t at the top of search engine results. Schema-enhanced snippets will draw more eye balls and lead to a better CTR. For these reasons, adding schema markup to your site’s HTML is highly recommended.