In today’s market the focus is on the consumer. People like to consume content in a variety of ways. Some like to read, some like to listen to audio which is why podcasts are so popular and some like video.
As a business creating videos that fulfill a desire or fulfill a pain can help bring traffic to your website, engage them and keep them there. It also helps you establish yourself as a leader in your industry.
YouTube is of course the most popular video sharing service, but there are others including Vimeo. And yes the videos can easily be embedded on a page of your website.
Videos display in the search results on Google.
Yes videos are often are returned in the search results. Check out the search for Tankless Hot Water Heater York PA – Wilbur Henry Plumbing, Heating and Cooling has listings 2,3,4 and 9
You can get a link from your YouTube video to your website as long as the link is set up properly.
With video the consumer actually gets to meet you before they call. Ever listen to a DJ on the radio or one of your favorite TV shows. You get the feeling you know the actors or the DJ yet you have never met them.
Moz.com has a very indepth article called “SEO’s Guide To Embedding Video”
Checkout some of the videos we have made on our “Video Marketing” page.
Do I Need Fancy Equipment?
You do not need fancy equipment. An iphone would work great. You do want to make sure you have a good microphone.